JoAnn Sardo

JoAnn Sardo

JoAnn started with MVI back in 1987 as an Editor, and has had roles as Managing Editor, Group Publisher, Chief Operating Officer and Senior VP of Operations. After a six-year leave from the company, she was welcomed back in 2012 as General Manager. JoAnn’s open-mindedness and diplomacy allow her to effectively keep things running smoothly at MVI. Oh, and a sense of humor doesn’t hurt either. JoAnn fully believes she can make a difference and positively impact the team members here—something she strives for each day.

Passionate about genealogy, at home JoAnn can be found working on her family history, and is a proud member of both the Connecticut and National Genealogy Societies. She also finds time to oversee caregiving groups on Facebook and LinkedIn, and craft a novel. When the travel bug hits, JoAnn yearns to be among the buffalo and beauty found in Yellowstone National Park, or high energy and bright lights of Las Vegas.

JoAnn holds a degree in English (minor in Journalism) from Western Connecticut State University.

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Art-of-business-and-relationshipsI was sitting in my office one morning with a hot cup of coffee reflecting on the past 30 years of our “business”. How it came to be, what it has been built upon, and most important (to those of us who work here), how it has survived. I say “business” in quotations because that word is inter-changeable with “relationships”. We’ve built the business through the business of building relationships.

The changes have been dramatic, to say the least. I used to work with old-timers. Now I’m the old-timer. It’s a role I’ve had to learn to be comfortable with. It hasn’t always been easy.

Every once in a while, you’re fortunate enough to get the dream client. They listen to you; they leave it in your hands and ultimately, you come through for them. Like I said, that does happen every once in a while. Then there are the relationships you really have to work at to make them successful – for your business and your client’s business. While these are the most challenging of relationships, they do make us better at what we do!

Back in the dawn of time, when Media Ventures was incorporated, there was no internet, no email, no Dropbox, no Skype, well, you get it. So, what exactly was our primary tool? There were two – the telephone and the face-to-face meeting. The telephone was used to set up the face-to-face meeting. We traveled more back then, either to a client’s office or to an industry trade show, where most of our potential clients would be in the same place.

Those trade shows were fun. We met great people. We looked each other in the eye and decided if we should do business together. If the answer was yes, then the details were hammered out. Then, as email and internet, et al, were added to the “tool” kit, here’s what started to happen. You sent the first email, then the follow-up email, and then you call someone who now had the option to glance at caller ID and decide whether or not to pick up the call. We all figured out how to hide behind this fast technology. And business slowed down.

Existing business, secured in the days before the hiding started, would continue to flourish as long as the customer’s business flourished. So many years have passed now that MVI’s original clients are few. Businesses have closed, been bought or sold and people have died. I’m friends with half a dozen or more of MVI’s original clients on Facebook or connected through LinkedIn, even after all these years.

It’s harder today to make that same connection that we were once able to make face to face. But I’m confident that MVI will continue to adapt and continue to discover new and better ways to attract new clients to our business.

Speaking of that, are you looking for a custom publisher to help you with that next project? Call me. We can set up a face to face.






The Phone Book Jerk

Quote from the Steve Martin movie, The Jerk (1979):

Navin: “The new phone book's here! The new phone book's here!"
Harry: “Boy, I wish I could get that excited about nothing."
Navin: “Nothing? Are you kidding? Page 73 - Johnson, Navin R.! I'm somebody now! Millions of people look at this book everyday! This is the kind of spontaneous publicity—  your name in print—that makes people. I'm in print! Things are going to start happening to me now.”

And that’s the way it was. Do millions of people still look in a phone book everyday? Possibly. Way back in 1979, there were fewer options, so the local phone book was the best source of community information available. Today, the options are endless and increasing each day.

Media Ventures built an entire business around phone books. Following the divestiture of AT&T in the early 1980s, MVI filled a need created by increased competition between the eight Baby Bells that were formed from that forced split. People with an entrepreneurial spirit realized there was more money to be made and hundreds of independent telephone companies sprang up around the country.

Throughout the 1980s, the phone book became a rich resource overflowing with community information, coupons and maps, plus the standard white and yellow pages. Well into the 1990s double-digit profits were not uncommon. MVI continued to thrive and positioned itself as the primary provider of community pages and maps in the country.

MVI, like the phone book, continues to succeed due to an ability to adapt and improve as we continue on into the 21st century. MVI still provides scores of community pages and maps to the industry each year. But now added to that is a full publishing services set that includes newsletters, magazines, collateral material, print/digital graphic design, social media management and more.

And what’s to become of the phone book? Will it be around forever? I don’t know. But I still like to flip through my new phone book each year to find my name.

About Us

  • You’ve got an audience to reach, we’ve got you covered. Whether you need a company newsletter, magazine, chamber directory, local map, visitor guide, social media management or anything in between, MVI has the expertise to deliver your product, in print, digital or mobile format.


  • The Greater York Region Chamber of Commerce

    Once again you have proven that your company is one of the best in the business! The Maine Beaches Association, with a grant from the Maine Office of Tourism, accepted the bid from Media Ventures to complete a comprehensive re-do of our regional fulfillment piece, as well as update our website and create a new rack card and DVD.

    I am so impressed by the work you've done and the improvement that has been made in these lure pieces! In one instance, your clever use of icons changed a cumbersome page into an easily readable chart for our visitors --- a design that none of us at the table had even imagined --- and we've been at this for a lot of years!

    The coordination of all the parts and pieces of these products has gone so smoothly, and the end products are beyond what we had expected. Thank you for once again giving us visitor enhancement products that make us shine!

    Cathy Goodwin


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Get In Touch

Media Ventures, Inc.
101 Merritt Blvd.
Suite 210
Trumbull, CT 06611

203.852.6570 x249

203.852.6571 FAX

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