Menu Mistakes

As an editor, I’m constantly reviewing publications for grammar, spelling errors, style and more. Since I do that all day, it’s natural for that to bleed over into my personal life. Nothing drives me crazier than when I go out to eat and find spelling errors on a menu. Typically, it’s only a few, but still enough to make me shake my head. Imagine how I felt when I went to a popular restaurant in Middletown, CT, and found their 12-page menu riddled with mistakes!

I started taking pictures of the worst, but there were just too many. It was so distracting, I couldn’t figure out what I wanted to eat. I looked back at the photos later and ended up finding more errors from what I had originally photographed.

If you were printing a publication that many people are going to see, wouldn’t you want to make sure you don’t make silly mistakes? Mistakes like these make people lose confidence in your abilities. If you don’t care enough about proofreading a menu, what else do you not care about?

We’re taught from an early age to reread our work, and with the digital age came the spell check button. While it doesn’t catch everything, it captures obvious spelling errors. If you’re not a professional proofreader, it can be easy to miss a mistake. Here are some tips to help prevent errors:

  1. Use the spell check tool. This is an obvious one, but something people often neglect.
  2. Reread your work. Everyone makes mistakes. You’ll be surprised at what you catch just by rereading your document. Also, spell check doesn’t catch word misusage (such as their, there or they’re).
  3. Walk away. Give yourself some time between writing and rereading your text. Getting some distance will make mistakes more apparent.
  4. Have someone else read your work. We’re often too close to a project to recognize mistakes. Your brain knows what you wanted to say, so it will automatically correct mistakes to what you had intended. At MVI, we always have at least one editor and one proofreader reading through every project.
  5. Read backwards for spelling errors. When reading forward, your brain can correct mistakes to what it thinks it should say. Reading backwards prevents the brain from making those assumptions.
  6. Use the spell check tool again. It never hurts! You’ve made proofreading changes to your document, so check again to make sure you haven’t input any new errors.
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  • You’ve got an audience to reach, we’ve got you covered. Whether you need a company newsletter, magazine, chamber directory, local map, visitor guide, social media management or anything in between, MVI has the expertise to deliver your product, in print, digital or mobile format.

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  • The Greater York Region Chamber of Commerce

    Once again you have proven that your company is one of the best in the business! The Maine Beaches Association, with a grant from the Maine Office of Tourism, accepted the bid from Media Ventures to complete a comprehensive re-do of our regional fulfillment piece, as well as update our website and create a new rack card and DVD.

    I am so impressed by the work you've done and the improvement that has been made in these lure pieces! In one instance, your clever use of icons changed a cumbersome page into an easily readable chart for our visitors --- a design that none of us at the table had even imagined --- and we've been at this for a lot of years!

    The coordination of all the parts and pieces of these products has gone so smoothly, and the end products are beyond what we had expected. Thank you for once again giving us visitor enhancement products that make us shine!

    Cathy Goodwin

    President

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